Category: AB Testing
This integration is only available for Web projects
What to expect
This integration will allow you to analyze AB Test campaigns directly in Experience Analytics and easily discover and explore customer behavior across all digital channels and devices in order to build and test ever-better customer experiences. For instance, you can segment all sessions that experienced an AB test variation from the Analysis Context in Contentsquare and see corresponding metrics in the Zone-based Heatmaps and Session Replay modules in order to deeply understand UX behaviors and the corresponding performance.
What we collect
Dynamic Variables
| Key | Value | Data Type |
| GGT_AB_{Campaign Name} | {Variation Name} | Text |
Implementation
Implementation Steps
To deploy the integration, contact your Good Growth account manager to request the enablement of the Contentsquare integration.
Verifying it works
You can use the chrome extension to check the results are sent to CS or see them in your Experience Analytics account.