What to expect

This integration will help you to better contextualize customer feedback in your VOC with CS Contentsquare Session Replay. Contentsquare’s two-way integration with your VOC adds a visual layer to your Voice of Customer analysis, making customers’ feedback actionable by understanding real customer behavior and visualizing experiences through session replay and Contentsquare’s suite of advanced analytics tools. With an in-depth look at the behavior and in-page experience of these visitors, you can pinpoint specific website elements that cause customer struggle and take action faster to optimize the customer experience.

What we collect

Dynamic Variables

Key	Value	Data Type
FB_CF_Feedback Invite Displayed	Survey ID : p480788056	Text
FB_CF_Feedback Invite Accepted	Survey ID : p480788056	Text
FB_CF_Feedback Invite Declined	Survey ID : p480788056	Text
FB_CF_Feedback Displayed	Survey ID : p480788056	Text
FB_CF_Feedback Completed	Survey ID : p480788056	Text
FB_CF_Question: {Question} - ID: {id}	Answer : {Answer}	Text
FB_CF_Feedback NPS Rating - Survey ID : {ID}	5	Number
FB_CF_Feedback NES Rating - Survey ID : {ID}	3	Number

Artificial Pageviews

In order to have artificial pageviews triggered for these options below, you will need to ask your Contentsquare CSM or Support to enable a feature which will allow these to be sent. Note that these are specifically for usage in the Journey Analysis module of the Contentsquare application.

Trigger	Query String
Feedback Invite Displayed	cs_confirmit=feedback_invite_displayed_{Survey ID}
Feedback Invite Accepted	cs_confirmit=feedback_invite_accepted_{Survey ID}
Feedback Invite Declined	cs_confirmit=feedback_invite_declined_{Survey ID}
Feedback Displayed	cs_confirmit=feedback_accepted_{Survey ID}
Feedback Completed	cs_confirmit=feedback_completed_{Survey ID}

What we send

Session replay

To properly make use of the replay feature you need to either have 100% collection ratio or ETR (Event Triggered replay), please talk to your CSM about this.

URL Example: https://app.contentsquare.com/quick-playback/index.html?pid=3771&uu=cc912cdb-ee03-a739-a659-ad2a5b1f08bb&sn=12&pvid=1&recordingType=cs&vd=cf

Implementation

Implementation Steps

There are 2 steps to enabling this integration.

Step 1

Please go to the section How to request an integration to see the instructions to enable this integration. You can then return here once completed.

If you have already completed the step above then continue below.

Step 2

Contact your Confirmit account manager and request that they start the process of enabling the latest Contentsquare integration on your surveys.

Verifying it works

You can use the chrome extension to check the results are sent to CS

Articles in this section

Confirmit