What to expect

This integration will help you to better contextualize customer feedback in your VOC with CS Contentsquare Session Replay. Contentsquare’s two-way integration with your VOC adds a visual layer to your Voice of Customer analysis, making customers’ feedback actionable by understanding real customer behavior and visualizing experiences through session replay and Contentsquare’s suite of advanced analytics tools. With an in-depth look at the behavior and in-page experience of these visitors, you can pinpoint specific website elements that cause customer struggle and take action faster to optimize the customer experience.

What we collect

Dynamic Variables

Key	Value	Data Type
FB_IM_Feedback Displayed	Survey ID : MTg5OTA=M	Text
FB_IM_Feedback Submitted	Survey ID : MTg5OTA=M	Text
FB_IM_Ratings for Survey ID : MTg5OTA=M	4	Number

Artificial Pageviews

In order to have artificial pageviews triggered for these options below, you will need to ask your Contentsquare CSM or Support to enable a feature which will allow these to be sent. Note that these are specifically for usage in the Journey Analysis module of the Contentsquare application.

Trigger	Query String
Feedback Submitted	cs_inmoment=feedback_submitted_{Survey ID}

What we send

Session replay

To properly make use of the replay feature you need to either have 100% collection ratio or ETR (Event Triggered replay), please talk to your CSM about this.

URL Example: https://app.contentsquare.com/quick-playback/index.html?pid=3771&uu=cc912cdb-ee03-a739-a659-ad2a5b1f08bb&sn=12&pvid=1&recordingType=cs&vd=im

Limitations

Due to WebKit's official policy known as ITP (Intelligent Tracking Prevention) and Firefox's Enhanced Tracking Prevention, certain browsers block 3rd party cookies in iframes by default. If your survey appears in an iframe then by default we cannot support the following browsers or browser modes:
Safari 12+
Chrome 83+ (only in Incognito)
Firefox 67+ (only in private browsing mode)

The solution is to enable iFrames Tracking for Zoning in the Contentsquare project settings, talk to your CSM or Support about this.

Note that if your survey is in a window popup or a new tab then the above does not apply.

Implementation

Implementation Steps

There are 2 steps to enabling this integration.

Step 1

Please go to the section How to request an integration to see the instructions to enable this integration. You can then return here once completed.

Please inform your CSM to let the support team know to add your CS tag ID to the integration settings and also to whitelist the inmoment.com domain.

If you have already completed the step above then continue below.

Step 2

Contact your InMoment account manager and request that they start the process of enabling the latest Contentsquare integration on your surveys.

Verifying it works

You can use the chrome extension to check the results are sent to CS

You can also check for replay links inside your InMoment interface:

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InMoment