What to expect

This integration will help you to better contextualize customer feedback in your VOC with CS Contentsquare Session Replay. Contentsquare’s two-way integration with your VOC adds a visual layer to your Voice of Customer analysis, making customers’ feedback actionable by understanding real customer behavior and visualizing experiences through session replay and Contentsquare’s suite of advanced analytics tools. With an in-depth look at the behavior and in-page experience of these visitors, you can pinpoint specific website elements that cause customer struggle and take action faster to optimize the customer experience.

What we collect

Dynamic Variables

Key	Value	Data Type
FB_IP_Feedback Displayed (All Surveys)	true	Text
FB_IP_Feedback Submitted (All Surveys)	true	Text

Artificial Pageviews

In order to have artificial pageviews triggered for these options below, you will need to ask your Contentsquare CSM or Support to enable a feature which will allow these to be sent. Note that these are specifically for usage in the Journey Analysis module of the Contentsquare application.

Trigger	Query String
Feedback Submitted	cs_iperceptions=feedback_submitted

What we send

Session replay

To properly make use of the replay feature you need to either have 100% collection ratio or ETR (Event Triggered replay), please talk to your CSM about this.

URL Example: https://app.contentsquare.com/quick-playback/index.html?pid=3771&uu=cc912cdb-ee03-a739-a659-ad2a5b1f08bb&sn=12&pvid=1&recordingType=cs&vd=ip

Limitations

Due to WebKit's official policy known as ITP (Intelligent Tracking Prevention) and Firefox's Enhanced Tracking Prevention, certain browsers block 3rd party cookies in iframes by default. If your survey appears in an iframe then by default we cannot support the following browsers or browser modes:
Safari 12+
Chrome 83+ (only in Incognito)
Firefox 67+ (only in private browsing mode)

The solution is to enable iFrames Tracking for Zoning in the Contentsquare project settings, talk to your CSM or Support about this.

Note that if your survey is in a window popup or a new tab then the above does not apply.

Implementation

Implementation Steps

There are 2 steps to enabling this integration.

Step 1

Please go to the section How to request an integration to see the instructions to enable this integration. You can then return here once completed.

Please make sure to request that the iperceptions.com and emplifi.io domains be whitelisted on your account by your CSM.

If you have already completed the step above then continue below.

Step 2

Note that this integration supports both the iperceptions product and Emplifi VOC product.

Contact your Emplifi account manager and request that they start the process of enabling the latest Contentsquare integration on your surveys. You will need to send them your Contentsquare tag which you can request from Contentsquare support.

Verifying it works

The link to Contentsquare’s replay in the Player module is accessible within the Emplifi solution by going to the Text Mining feature under Analyze. Then click on Additional Info and select CT_LINK.

Note that you will only see a replay link for those users with session replays generated by Contentsquare.

The % depends on the ratio your account has, you can have that increased by talking to your CSM.

After pressing update you should see the replay links like this:

You can also find the replay links in the data export

Articles in this section

Emplifi