Discover how to set up and perform an analysis using the Zoning Analysis.
Step-by-step instructions
1. Select an existing, or create a new, zoning.
2. Define your segment and time period inside the analysis context.
Note: The mapping and device is selected when creating the zoning, and can't be changed during your analysis.
3. Create zones on the content you want to analyze. You can either create zones manually, or use the use the smart zone selector.
Learn more about the different zone creation modes here.
4. Select which metric you want to use in the dropdown menu. You can change your metric as many times as you like during your analysis.
5. Take note of the data shown inside your zones. To go further, use the comparison mode to compare segments, time periods, screens or metrics side by side.