Category: Analytics
What to expect
Eulerian allows you to share the audiences, segments, or any other segmentation data available in the Eulerian platform with Contentsquare using Dynamic Variables, Eulerian offers a connector that allows you to transmit this information in real-time with users' navigation on your site.
Implementation
Go to the Eulerian platform to complete the following steps:
How to set up the Contentsquare - Dynamic Variable connector?
1. You must have a site tagged with the Contentsquare tag
Please make sure that your site is correctly tagged with the Contentsquare tag.
2. Create the connector within the interface
Activation → S2S → Add a new connector → Contentsquare
- Name of the connector
- CMP Category or TCFv2 Setting: which tag category or IAB vendor (choose Contentsquare based on your CMP) is in your consent management platform
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Key Variable: You can provide a key name of your choice for the Dynamic Variable that will appear in Contentsquare. The name will be automatically prefixed with "AN_EU_".
- For example, “acquisition_channel” will appear as “AN_EU_acquisition_channel” in Contentsquare's Analysis Context's dynamic variable selector.
- Value of the Variable: Define the value that will be returned in Contentsquare every time this S2S connector triggers.
Note: The connector can only return one value for the variable, if you want your variable to take on several values you will need to configure several connectors and use triggering rules to return the correct value.
3. Click on 'Next'.
4. Define the triggering rules
Specify the pages on which service calls will be issued.
5. Additional settings
You can choose to activate, deactivate, archive, or even schedule the activation of the connector in the 'Partner Connector Attributes' section of the settings screen.
In the 'Partner parameters' insert, you will find your key variable and the variable's value.
Verifying it works
Once the tag is activated in accordance with your use case, you can install the Contentsquare Tracking Setup Assistant Chrome extension and use it to check whether the data has been sent correctly.
You will also notice that the Dynamic Variables go up in the Contentsquare segmentation engine so that new segmentation keys are available to you for future analysis in Contentsquare.
