Impact Quantification allows you to drill down into segments of users and see the trends across screens or in-screen interactions. It's composed of widgets that allow you to quantify users' behaviors, client issues, apps performance, and user experience on any screen.
Spot and prioritize revenue-generating opportunities and issues to troubleshoot with Impact Quantification.
You can access Impact Quantification from the main menu or using the Shortcut menu from:
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Journey Analysis
-
Zoning
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Session Replay
- Screen metrics
Navigate to Journey Analysis using the shortcut menu
Impact Quantification Overview
1. Analysis context - Select your device, period, and segment according to your analysis needs. Then select a conversion goal (any behavior you want your users to achieve). The goal is set to "Ecommerce" by default. Once you select a different goal, you will see the data in the Impact widget (see 3) changing.
2. Impact widget: how your segment is performing compared to other visitors.
3. Metrics, trends and user profile breakdown: to explore your analysis metrics and trends in more detail.
Widgets Overview
Impact widget that helps you in a few easy steps to quantify impact and identify conversion and revenue opportunities.
Metrics Tab
- A table displaying overall performance of your site with global KPIs based on the selected segments and device settings.
The table provides an aggregated view of the below KPIs:
- Number of sessions
- Conversion rate
- Number of conversions
- Revenue
- Median cart per session
- Average cart per session
- Bounce rate
- Average page views
- Average session duration
Conversion metrics are tied to the chosen conversion goal, which doesn't have to be e-commerce-specific. You can use any desired goal to analyze sessions where a specific visitor behavior was achieved.
- Conversion rate
- Number of conversions
Note! Revenue, Median cart per conversion, and Average cart per session are displayed only on e-commerce projects.
Localize Tab
- Traffic distribution shows the user traffic of any segment across app version, OS version, and network.
- Most and least visited screen groups displays your top 10 most and least visited screengroups. Select a mapping to display the numbers and percentages of views per screen.
Change over time tab
- Sessions over time: visualize the evolution over time of the number or percentage of sessions. You can hover over the lines to display the values on a specific date.
- Conversion over time: This option allows you to compare up to 5 goals simultaneously. Click on the '+ Add goal' button, then select your goal. Each goal added will appear as a new line on the chart.
Comparison mode
Comparison mode lets you compare two devices, periods, or segments. Once the comparison mode is enabled, all your widgets will be impacted by the comparison. You'll find comparison mode inside the Analysis Context—read more about comparison mode here.
Shortcuts
At the bottom of the Impact Quantification page, you'll find quick shortcut buttons to other modules where you can continue your analysis.
You can also jump into Session Replay and drill down further into the issues spotted. Click the Play button in the Key Metrics section corresponding to the segment you wish to investigate further.