Category: Interactive Content
This integration is only available for Web projects
What to expect
This integration will allow you to segment users based on their Zoovu survey exposure, steps reached, and conversion status. If artificial page views are enabled, splicing of the application to separate pages on each step will also provide you a more granular analysis for journeys and zoning.
What we collect
Dynamic Variables
| Key | Value | Data Type |
|
IC_ZO_step
|
{stepName} |
Text
|
| IC_ZO_next | {stepName} |
Text
|
| IC_ZO_back | {stepName} |
Text
|
| IC_ZO_advice | {stepName} |
Text
|
| IC_ZO_results | {stepName} |
Text
|
Artificial Pageviews
In order to have artificial pageviews triggered for these options below, you will need to ask your Contentsquare CSM or Support to enable a feature which will allow these to be sent. Note that these are specifically for usage in the Journey Analysis module of the Contentsquare application.
| Trigger | Query String |
| Step Change | cs_zoovu={advisorName}_step{#} |
**Note that the Advisor Name replaces whitespaces, question marks and hyphens with underscores.
Implementation
Implementation Steps
Please go to the section How to request an integration to see the instructions to enable this integration. You can then return here once completed.
If you have already completed the step above then continue below.
Contact your Zoovu CSM and ask them to enable the "digitalData" data layer on your website.
Verifying it works
You can use the chrome extension to check the results are sent to CS
If artificial page views are enables you should see the extension triggering like so-
