This metric shows the percentage of all users that tapped on the zone and also completed an ecommerce transaction during the same session.
How it's calculated
Purchase - CR per Tap = Number of users who tapped the zone and made a purchase ÷ Number of users who tapped the zone
How to interpret it
This metric lets you see which zones and content motivate purchase. This is useful when deciding e.g. what content to feature or use in promotions.
Out of all users who tapped on the Standard Suite, 26.2% made a purchase. Of all users who tapped on the Business apartment, 22.9% made a purchase. And of all users who clicked on the second Standard Suite, 27.3% made a purchase.