Total revenue generated by users who tapped at least once on the zone divided by this number of users.
How it's calculated
Revenue per Tap = Total purchase amount from all sessions where visitors tapped on the zone ÷ Total sessions where the zone was tapped
How to interpret it
With this metric, you can rank different content and zones based on how much they contribute to your revenue. It visualizes which zones drive a high ROI, which helps you rearrange a page so zones with high revenue get high exposure.
Remember: Even if a zone has a low Tap rate or engagement, it can still contribute largely to revenue.
The first Standard Suite has an average Revenue per Tap of 58.6 euros, the Business Apartment 57.5 euros, and the Second Standard Suite 59 euros.