Category: Account Based Marketing
This integration is only available for Web projects
What to expect
This integration will allow you to segment pages and users based on Personify's XP "Mission Tags" and their respective tag score.
What we collect
Dynamic Variables
| Key | Value | Data Type |
| ABM_PX_{Attribute Code} | {Percentage Score} | Number |
ABM_PX_{Attribute Code}
Refers to the Personify XP attributes. The value contains the tag's percentage score rounded up (so the minimum is 1). If you want to segment all of these mission tag's pages, filter them with a score larger than 0 (see screenshot above).
These are the collected attributes codes-
| Customer Defined | X001 - Customer Defined Item 1 X002 - Customer Defined Item 2 X003 - Customer Defined Item 3 X004 - Customer Defined Item 4 |
| Gender/Age | A001 - Men A002 - Women A003 - Children A004 - Family |
| Basket Size | A010 - Single Item Journey A011 - Combination Journey |
| Customer Value | A020 - Premium A021 - Discount |
| Brand Affinity | A030 - Brand Agnostic A031 - Brand Loyal |
| Gifting | A040 - Gifting |
| Age | A050 - Adult 50+ A051 - Adult Under 50 A052 - Child |
| Gender | A060 - Male A061 - Female |
| Health Condition | A070 - Long Term A071 - Temporary |
| Purchase Motivation | A080 - Visual A081 - Technical |
| Proficiency | A090 - Professional A091 - Amateur |
Implementation
Implementation Steps
Please go to the section How to request an integration to see the instructions to enable this integration. You can then return here once completed.
If you have already completed the step above then continue below.
Verifying it works
You can use the chrome extension to check the results are sent to CS
