Objective: Analyze product exposure across both product and non-product pages to see how products are performing relative to how users are viewing them.
Features used: Product list
Time: 10 min.
Set up
- Click on 'Products' from the Merchandising sub menu.
- Choose a category from your catalog to analyze.
- Use your Analysis context at the top of the page to select the device, the time period, and the segment you want to analyze.
Step-by-Step
1. Click the 'Customize columns' button
2. Select product exposure metrics from the Customize columns drop-down menu. Go to List Metrics to learn more about the metric calculations.
- Select 'Exposure sessions' to analyze the number of sessions where the product was visible to the user at least once, in either the product page or a non-product page.
- Select ' Exposure to cart rate' to analyze the percentage of sessions where the product was added to cart during an exposure session. (Number of exposure sessions with at least one Add to cart of the product / Number of exposure sessions)
- Select 'Exposure to conversion' to analyze the percentage of sessions where the product was purchased during an exposure session (Number of exposure sessions with at least one (1) purchase of a Product / Number of exposure sessions).
3. View the metrics for the products you are interested in most or sort columns by the exposure metric you'd like to focus on.
4. Jump to the Categories feature and scroll down to Product Opportunities and click 'Exposure sessions'.
- The products with the highest 'Exposure to conversion rate' can be prioritized on your product displays to increase their conversion.
Take action
- If a product has low exposure sessions and high conversion → Change its placement to expose it more.
- If a product has high exposure sessions and low conversion → Initiate an investigation to understand and explain why the conversion rate is low
Go furtherTake the Analyzing Product Performance and Exposure in a Category course. |