Category: Customer Data Platform

This integration is only available for Web projects

What to expect

Contentsquare’s integration with Tealium AudienceStream CDP combines visitor profiles in Tealium with Contentsquare’s unique behavioral insights and intelligent visualizations for a sophisticated, actionable understanding of customer behavior. Using both platforms in tandem allows teams to unlock a comprehensive understanding of omnichannel visitor journeys, both online to offline. This added layer of insight empowers brands to deliver a winning customer experience, no matter the context or end goal.

What we collect

Dynamic Variables

Implementation

Implementation Steps

Send Audiences

Note that this should only be enabled if you have less than 20 audiences that can be active on a user in a the same pageview at the same time. The reason is because currently you can only send all audiences and not choose which. (This is a limitation in Tealium).

In your Tealium account go to the Contentsquare Tag which you have installed in Tealium iQ and press Edit in the Tag Configuration section. 

Then set this flag to be true and publish your changes:

Send Badges

In your Tealium account go to the Contentsquare Tag which you have installed in Tealium iQ and press Edit in the Mapped Variables section.

In the Variables drop down menu, search for the AudienceStream badge that you want to send to Contentsquare. In this case the Fan badge is being selected. Click on it then press Select Destination.

In the popup select the Badges section and then give it a name that you want it to appear as in Contentsquare and press Add.

You should then see this. After that press Done and then add any others you want also and afterwards you can press Apply and publish the changes.

If you have already completed the step above then continue below.

Verifying it works

You can use the chrome extension to check the results are sent to CS