Category: Call-tracking

What to expect

Dexem is a cloud solution for business telephony. Contentsquare gathers useful data from Dexem regarding calls made during users' sessions online. It allows you to:

• Uncover journeys leading up to phone calls
  In Contentsquare, you can easily create a segment based on Dexem data to visualize and analyze
  the behavior of users who made a phone call.

• Identify campaigns that drive qualitative phone calls
  Leverage the integration to highlight ads, traffic sources, keywords & user journeys that drove leads to pick up the phone.

• Understand the users’ entire journey
  Are users really leaving your website or are they calling you in the end? You can view complete journeys including phone calls to get the whole picture.

What we collect

Data collected by the Dexem enrichment API:

• Timestamp of the call start

• Call status (answered, missed)

• Call duration

• Anonymized caller number

• Called number

• Tracking number

• Traffic source

• The last page visited before the call (full URL with domain name)

• The last page visited before the call (path only)

• Last page before the call query

Implementation

Configure on the Contentsquare side

1. Click on the puzzle icon to go to the Integrations catalog.

2. Search 'Dexem' and click 'See details'

3.  Search "Dexem" and click the 'Add Integration' button next to the integration.

4. Read the integration documentation, and click 'Confirm prerequisites and continue.

5. The integration ID will be generated. Save the integration key as you will need it to complete integration on the Dexem side.

6. Click on 'Go to project credentials' to create the OAuth credentials.

7. Click 'Create project credentials' to create the OAuth credentials.

8. Enter a name and description and click 'Create project credentials'.

9. Save the Client ID and Client secret. You will need them to complete the integration on the Dexem side.

Configure on the Dexem side

Full Dexem documentation

Prerequisite: To view your calls in Contentsquare, you must use Dynamic Number Insertion (DNI) per visitor session with a tracking number pool.

1. Go to the integrations tab in Dexem and click the Contentsquare card.

2. Click 'Add' in the top right of screen to create a new project.

• Name your integration.
• Enter the Client ID, Client secret and Integration ID data that you created on Contentsquare in the previous steps of this documentation.
• You can set a minimum call duration. All call data that will have a duration lower than this parameter will not be sent.

 3. Select the tracking numbers whose call data you want to send to Contentsquare and click 'Complete the configuration' to finalize the integration of your Dexem Call tracking account with your Contentsquare project.

5. If you need to edit the Contentsquare integration for a tracking number in the future, follow the instructions provided here. 

How to delete or regenerate OAuth credentials

1. Go back to the Console in Contentsquare and click on the API Credentials tab.

2. Click on the more options button '...' to view the options.

How to retrieve your Dexem integration ID

1. Click on 'Installed' in the integrations catalog.

2. Click on the more options button and click 'Show integration ID'.