Retail Media is currently only accessible to our existing customers and isn't available for new Contentsquare customers.
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Metric |
Definition |
Calculation |
|---|---|---|
|
Exposure sessions |
Number of sessions where the product was visible to the user at least once, in either the product page or a non product page |
Number of sessions where the product was visible (100% of the product image has been displayed on the screen for at least 150 milliseconds) to the user at least once, in either the product page or a non-product page |
|
Add to carts |
Number of sessions with at least one Add to cart of the product |
Number of sessions with at least one (1) Add to cart of the product |
|
Add to cart rate |
The percentage of sessions where the product was added to cart during an exposure session |
The percentage of sessions where the product was added to cart during an exposure session Number of exposure sessions with at least one (1) Add to cart of a product / Exposure sessions |
|
Conversions |
Number of sessions with at least one Conversion of the product |
Number of sessions with at least one (1) Conversion of the product |
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Cart to conversion rate |
The percentage of sessions where the product was purchased after being added to cart |
The percentage of sessions where the product was purchased after being added to cart Number of exposure sessions with at least one (1) purchase of a product / Add to carts |
Product Assortment
|
Metric |
Definition |
Calculation |
|---|---|---|
|
<Brand name> product count |
Number of products from your brand |
Number of products from your brand |
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Total product count |
Total number of products |
Total number of products |
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<Brand name> assortment share |
Share of the assortment your products represent on the retailer shelf. |
Share of the assortment your products represent on the retailer shelf. Brand product count / Total product count |
Funnel Performance
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Metric |
Definition |
Calculation |
|---|---|---|
|
Exposure sessions |
Number of sessions where the product was visible to the user at least once, in either the product page or a non product page |
Number of sessions where at least one of the products was visible (100% of the product image has been displayed on the screen for at least 150 milliseconds) to the user at least once, in either a product page or a non-product page |
|
Add to carts |
Number of sessions with at least one Add to cart of the product |
Number of sessions with at least one (1) Add to cart of the product |
|
Add to cart rate |
The percentage of sessions where the product was added to cart during an exposure session |
The percentage of sessions where at least one of the products was added to cart during an exposure session Number sessions with at least one (1) Add to cart of a product / Exposure sessions |
|
Conversions |
Number of sessions with at least one Conversion of the product |
Number of sessions with at least one (1) Conversion of the product |
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Cart to conversion rate |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart |
The percentage of sessions where the product was purchased after being added to cart The percentage of sessions where at least one of the products was purchased compared to the number of sessions where the product was added to cart Number of sessions with at least one (1) purchase of a product / Number of sessions with at least one (1) Add to cart |
Performance Overtime
|
Metric |
Definition |
Calculation |
|---|---|---|
|
<Brand name> Add to cart rate |
The percentage of sessions where the product was added to cart during an exposure session |
The percentage of sessions where the product was added to cart during an exposure session Number of sessions with at least one (1) Add to cart of a product / Exposure sessions |
|
Benchmark Add to cart rate |
The percentage of sessions where the product was added to cart during an exposure session |
The percentage of sessions where the product was added to cart during an exposure session Number of sessions with at least one (1) Add to cart of a product / Exposure sessions |
|
<Brand name> Cart to conversion rate |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart Number of sessions with at least one (1) purchase of a product / Number of sessions with at least one (1) Add to cart |
|
Benchmark Cart to conversion rate |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart Number of sessions with at least one (1) purchase of a product / Number of sessions with at least one (1) Add to cart |
Performance by product
|
Metric |
Definition |
Calculation |
|---|---|---|
|
Exposure sessions |
Number of sessions where the product was visible to the user at least once, in either the product page or a non product page |
Number of sessions where the product was visible (100% of the product image has been displayed on the screen for at least 150 milliseconds) to the user at least once, in either the product page or a non-product page |
|
Add to carts |
Number of sessions with at least one Add to cart of the product |
Number of sessions with at least one (1) Add to cart of the product |
|
Add to cart rate |
The percentage of sessions where the product was added to cart during an exposure session |
The percentage of sessions where the product was added to cart during an exposure session Number of sessions with at least one (1) Add to cart of a product / Exposure sessions |
|
Conversions |
Number of sessions with at least one Conversion of the product |
Number of sessions with at least one (1) Conversion of the product |
|
Cart to conversion rate |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart Number of sessions with at least one (1) purchase of a product / Number of sessions with at least one (1) Add to cart |
|
URL |
Product detail page URL on retailer website |
Product detail page URL on retailer website |
Performance by page group
|
Metric |
Definition |
Calculation |
|---|---|---|
|
Add to carts |
Number of sessions with at least one Add to cart of the product |
Number of sessions with at least one (1) Add to cart of the product |
|
Add to cart rate |
The percentage of sessions where the product was added to cart during an exposure session |
The percentage of sessions where the product was added to cart during an exposure session Number of sessions with at least one (1) Add to cart of a product / Exposure sessions |
|
Conversions |
Number of sessions with at least one Conversion of the product |
Number of sessions with at least one (1) Conversion of the product |
|
Cart to conversion rate |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart Number of sessions with at least one (1) purchase of a product / Number of sessions with at least one (1) Add to cart |
Listing page performance overtime
|
Metric |
Definition |
Calculation |
|---|---|---|
|
Exposure sessions |
Number of sessions where the product was visible to the user at least once, in either the product page or a non product page |
Number of sessions where the product was visible (100% of the product image has been displayed on the screen for at least 150 milliseconds) to the user at least once, in either the product page or a non-product page |
|
Add to carts |
Number of sessions with at least one Add to cart of the product |
Number of sessions with at least one (1) Add to cart of the product |
|
Add to cart rate |
The percentage of sessions where the product was added to cart during an exposure session |
The percentage of sessions where the product was added to cart during an exposure session Number of sessions with at least one (1) Add to cart of a product / Exposure sessions |
|
Conversions |
Number of sessions with at least one Conversion of the product |
Number of sessions with at least one (1) Conversion of the product |
|
Cart to conversion rate |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart Number of sessions with at least one (1) purchase of a product / Number of sessions with at least one (1) Add to cart |
Product detail page performance
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Metric |
Definition |
Calculation |
|---|---|---|
|
PDP sessions |
Number of sessions for which the user visited at least once the product detail page. |
Number of sessions for which the user visited at least once the product detail page. Product is in the brand list and in the selected category(ies). |
|
Add to carts |
Number of sessions where the product’s detail page was visited and with at least one Add to cart of the product. |
Number of sessions where the product detail page was visited and with at least one Add to cart of the product. Product is in the brand list and in the selected category(ies). |
|
Add to cart rate |
The percentage of sessions where the product was added to cart during a PDP session. |
The percentage of sessions where the product was added to cart during a PDP session. Number of sessions with at least one (1) Add to cart of a product / PDP sessions |
|
Conversions |
Number of sessions where the product’s detail page was visited and with at least one Conversion of the product. |
Number of sessions where the product detail page was visited and with at least one Conversion of the product. Product is in the brand list and in the selected category(ies). |
|
Cart to conversion rate |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart. |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart. Number of sessions with at least one (1) purchase of a product / Number of PDP sessions with at least one (1) Add to cart |
Search keyword performance
Brand table (left):
|
Metric |
Definition |
Calculation |
|---|---|---|
|
Add to carts |
Number of sessions where your product was added to cart after that keyword was searched |
Number of sessions where at least one of your products was added to cart after that keyword was searched |
|
Search to cart rate |
The percentage of sessions where your product was added to cart after that keyword was searched |
The percentage of sessions where at least one of your products was added to cart after that keyword was searched Number of sessions with at least one (1) Add to cart of a product / Number of sessions where that keyword was searched and product from brands/categories was exposed as a result |
|
Conversions |
Number of sessions where your product was purchased after that keyword was searched |
Number of sessions where at least one of your products was purchased after that keyword was searched |
|
Search to conversion rate |
The percentage of sessions where your product was purchased after that keyword was searched |
The percentage of sessions where your product was purchased after that keyword was searched Number of sessions with at least one (1) purchase of a product / Number of sessions where that keyword was searched and product from brands/categories was exposed as a result |
|
Search count |
Number of sessions where the keyword was searched and resulted in exposing at least one product of the brand |
Number of sessions where the keyword was searched and resulted in exposing at least one product of the brand |
Benchmark table (Right):
|
Metric |
Definition |
Calculation |
|---|---|---|
|
Add to carts |
Number of sessions where your competitor product was added to cart after that keyword was searched |
Number of sessions where at least one of your competitor products was added to cart after that keyword was searched |
|
Search to cart rate |
The percentage of sessions where your competitor product was added to cart after that keyword was searched |
The percentage of sessions where at least one of your competitor products was added to cart after that keyword was searched Number of sessions with at least one (1) Add to cart of a competitor product / Number of sessions where that keyword was searched and product from brands/categories was exposed as a result |
|
Conversions |
Number of sessions where your competitor product was purchased after that keyword was searched |
Number of sessions where at least one of your competitor products was purchased after that keyword was searched |
|
Search to conversion rate |
The percentage of sessions where your competitor product was purchased after that keyword was searched |
The percentage of sessions where your competitor product was purchased after that keyword was searched Number of sessions with at least one (1) purchase of a competitor product / Number of sessions where that keyword was searched and product from brands/categories was exposed as a result |
|
Search count |
Number of sessions where the keyword was searched and resulted in exposing at least one product from your competitors |
Number of sessions where the keyword was searched and resulted in exposing at least one product from your competitors |
Acquisition Score
| Metric | Definition | Calculation |
|---|---|---|
|
Exposure sessions |
Number of sessions where the product was visible to the user at least once after a 1st pageview referred by the source |
Number of sessions where the product was visible (100% of the product image has been displayed on the screen for at least 150 milliseconds) to the user at least once after a 1st pageview referred by the source |
|
Add to carts |
Number of sessions with at least one Add to cart of the product |
Number of sessions with at least one (1) Add to cart of the product |
|
Add to cart rate |
The percentage of sessions where the product was added to cart during an exposure session |
The percentage of sessions where the product was added to cart during an exposure session Number of sessions with at least one (1) Add to cart of a product / Exposure sessions |
|
Conversion |
Number of sessions with at least one Conversion of the product |
Number of sessions with at least one (1) Conversion of the product |
|
Carts to conversion rate |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart. |
The percentage of sessions where the product was purchased compared to the number of sessions where the product was added to cart. Number of sessions with at least one (1) purchase of a product / Number of PDP sessions with at least one (1) Add to cart |
|
Revenue |
Total revenue for the selected brands generated in a session where the 1st pageview was referred by the source |
Sum of revenue generated by the products of the selected brands and/or categories purchased AFTER being acquired from the source |