Metrics |
Calculation |
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Exposure sessions |
Number of sessions where a product was exposed at least once on the page group |
Exposure rate |
Percentage of sessions where a product was exposed at least once on the page group out of the total number of sessions where it was displayed (loaded) at least once on this page group |
Add to cart |
Number of sessions with an add to cart of product on the page group. |
Add to cart rate |
Percentage of sessions with an add to cart of product on the page group out of the total number of sessions where product was exposed at least once on the page group. |
Add to cart after exposure |
Number of sessions with an add to cart of product after exposure to the product on the page group |
Add to cart after exposure rate |
Percentage of sessions with an add to cart of product after exposure to the product on the page group out of the total number of sessions where product was exposed at least once on the page group. |
Conversion after exposure |
Number of sessions purchasing the product after exposure to the product on the page group. |
Conversion after exposure rate |
Percentage of sessions purchasing the product after exposure to the product on the page group out of the total number of sessions where product was exposed at least once on the page group. |
Unit sold |
Number of units sold in transactions after exposure to the product on the page group. |
Revenue |
Revenue generated by purchases after exposure to the product on the page group. |