Use the Performance by keyword tab's search trend data to give brands visibility into keyword performance and benchmarking to enable informed keyword position purchasing.
1. Use the drop-down at the top of the page to select the dashboard you'd like to view.
2. Select the time period and device you'd like to analyze.
3. Select from sub-brands and sub-categories or leave all sub-brands/categories selected by default.
How to use Performance by keyword
1. For each metric in the table it is possible to rank from lowest to highest.
- Add to carts
- Search to cart rate
2. For each keyword's performance you can improve your keyword strategy the site depending on whether the metrics are higher or lower than the benchmark.