What to expect

This integration will help you to better contextualize customer feedback in your VOC with CS Contentsquare Session Replay. Contentsquare’s two-way integration with your VOC adds a visual layer to your Voice of Customer analysis, making customers’ feedback actionable by understanding real customer behavior and visualizing experiences through session replay and Contentsquare’s suite of advanced analytics tools. With an in-depth look at the behavior and in-page experience of these visitors, you can pinpoint specific website elements that cause customer struggle and take action faster to optimize the customer experience.

What we collect

Dynamic Variables

Key	Value	Data Type
FB_MM_Feedback Clicked	true	Text

What we send

Session replay

To properly make use of the replay feature you need to either have 100% collection ratio or ETR (Event Triggered replay), please talk to your CSM about this.

URL Example: https://app.contentsquare.com/quick-playback/index.html?pid=3771&uu=cc912cdb-ee03-a739-a659-ad2a5b1f08bb&sn=12&pvid=1&recordingType=cs&vd=mm

Implementation

Implementation Steps

There are 2 steps to enabling this integration:

Step 1

Please go to the section How to request an integration to see the instructions to enable this integration. You can then return here once completed.

If you have already completed the step above then continue below.

Step 2

Please involve your Maru Matchbox technical contact who will need to assist you with the following.

In your Maru feedback logic on your site you will need to make sure to call this function whenever someone clicks on the feedback link:

CS_CONF.integrations_handler.maru();

Once this function has been called you will need to take the values from the object and build a replay link from it which needs to be appended to your survey submission.

The format of the replay link should be dynamically built like this:

"https://app.contentsquare.com/quick-playback/index.html?pid=" + projectId + "&uu=" + userId + "&sn=" + sessionNumber + "&pvid=" + pageNumber + "&recordingType=cs&vd=" + vd;

Verifying it works

You can use the chrome extension to check the results are sent to CS

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