How to monitor and optimize your promotion campaigns

Set up

1. Go to the 'Performance by category' tab and use the drop-down at the top of the page to select the dashboard you'd like to view.

2. Select the time period and device you'd like to analyze. 

3. Select from sub-brands and sub-categories or leave all sub-brands/categories selected by default.

Step-by-Step

1. Scroll down to the 'Performance overview' widget

• Is your brand performing better than the competition?
• Is it the same trend as for the non-promotional period?

2. Look at the 'Performance over time' widget and select add to cart metrics (brand + competition)*

• Did your performance exceed the competition?
• Has there been a change during the promotion period?

3. Look at the 'Performance by product' widget for the promotional period

• What are the top products sold?
• Are these the ones you sponsored? 
• Are the numbers better than usual?

4. Go to the 'Performance by page' tab, identify the pages that drive the most conversions

• Are your products performing better than the competition on the pages you've invested in?
• Are the proportion different than usual?

5. Select the listing page or other pages on which you push sponsored product and look at the performances of your brand(s).

• Is there any evolution in data?
• Are you performing better than benchmark ?

6. In the product details page performance section, identify potential blockers in the PDP content: high visibility but low add to cart and/or conversion.

• You can go and visit the pages identified, is there any missing information or incorrect content?

Take action

• Act fast on your visibility or selection of sponsored products 
• Produce reports to optimize your future campaigns on the basis of the insights you have found 
• Estimate the impact of the campaign and build a track record so you can decide which promos to replicate online