Segments are used module to filter data for a precise population.
To find the Segments module, go to 'Analysis setup' from the main menu and click on 'Segments' from the sub menu.
Segments Overview
1. Show results for all segments (you can order them by name or by last update), my Segments (only the segments you created will be displayed), and favorites (you can star your segments so you keep them in your favorites).
2. Search for a segment either by its name or the goal that was used to create it.
3. View all the segments created on your project, or filter to view a list of specific segments.
4. Create a new segment.
Creating Segments
You can create a new segment either in the Segments module, the Analysis context, or via Shortcuts. In the Segments module, click on "New segment".
1. Name for your segment
2.1 Select a condition from the drop-down list. Conditions can be:
- Goals (“Viewed product”, “Clicked cart”, etc.)
- Segments (“New users” or “Returning users”, “Bounce sessions” or “Non-bounce sessions”, etc.)
- Session attributes (“App version”, “Session duration”, “Number of sessions”, etc.)
- Visitor actions (“Exit screen”, “Viewed screen”, “Zone tapped”, etc.
To know more about each segment's conditions, read this article in the Help Center.
2.2 Based on the condition you chose, select the segment, goal, etc., in the drop-down list to refine your segment.
3. You can add several conditions to further specify your segment.
Once you click on "Create", your segment will appear in the main list of created segments, in your own segment list, and in your favorites if you starred it.
Go further
- Learn how to combine segments and to create groups of conditions in this Help Center article.