Real User Monitoring (RUM) is the process of measuring a website, or application’s web performance (such as speed, stability and responsiveness) by tracking real user interactions.
Contentsquare’s RUM features help you understand the impact of your site’s performance, by monitoring your Core Web Vitals (a group of performance metrics).
In Contentsquare there are two ways to monitor your Core Web Vitals (CWVs):
- Web Vitals Monitoring dashboard: keep track of your CWVs with our dedicated dashboard template.
- Real User Monitoring impact module (requires Enterprise or Pro add-on plan): analyze the direct correlation of your CWVs with business metrics and see the greatest opportunities for improvement.
In this article, you can find an overview of the RUM module.
How RUM can support your business goals
Whether you’re in Marketing looking to understand how web performance is affecting your conversions, a Product Manager looking to identify the impact on your checkout funnel, or an Engineer needing to prioritize fixes that’ll - RUM allows you to uncover the direct correlation on your key performance indicators and quickly identify areas of improvement.
Key use cases
- Discover the biggest business opportunities, such as improved conversions and revenue, with specific pages and next steps highlighted for you.
- Understand how web performance correlates with bounce and exit rates, for a variety of devices, user segments and behaviors.
- Identify which pages with ‘poor’ Core Web Vitals (CWVs) are impacting your page metrics such as bounce and exit rates.
RUM module feature overview
Prerequisite: Goal creation
If you don’t have a Goal created already (e-commerce or non e-commerce), you will be prompted to create one in order to begin using RUM. Create a goal directly from the RUM screen, or within Goals & Key Events.
To get started, from the main menu navigate to the ‘Web Performance’ menu and select ‘Real User Monitoring’.
Focus your analysis
- Set your analysis context: Select the device type, date range and segment you want to analyze.
- Set your page scope: Select a page, or page group scope. For the page group scope you will need to select a mapping.
Opportunities and next steps
Identified opportunities and improvements
If a business opportunity has been identified for your selected analysis, you’ll see the direct correlation between the Largest Contentful Paint (LCP) metric, the number of sessions impacted and, as a result, the estimated business opportunity in terms of revenue or conversion.
- Click the LCP status tooltip (“Poor”, “Needs improvement”, “Good”) for more information.
- Click the “Learn more” button to explore the individual performance-to-business impact mapping charts below. Note that, if no business opportunity has been identified for your original page, or page group selection, clicking the “Learn more” button will update the results and charts to the next greatest opportunity found on the bubble chart.
Bubble chart
To the right of the business opportunity, the bubble chart provides a visual that correlates the LCP (x-axis), traffic volume (bubble size) on the selected page or page group, and the business impact (y-axis).
- Hover over each bubble to see the total number of sessions impacted, the LCP status & recommendation, and the additional revenue or conversion missed.
- Click each bubble to explore the identified opportunity and next steps for that particular page or page group.
Next steps
Click any of the recommended next steps to continue your analysis:
- Monitor LCP with a dashboard created for you.
- Launch a Synthetic Monitoring directly from the Analyze tab.
- Quantify and compare key metrics via the Impact module.
Page group selected: No opportunity found
If you have selected to do a page group analysis from a mapping, but no opportunity has been identified for your selected page group, the RUM module will suggest another page group with an opportunity.
If no other page group with an opportunity has been found for the selected mapping, you will be prompted to select another mapping instead.
Core Web Vitals (CWV) performance-to-business impact mapping
Individual charts for each of the three CWVs; LCP, INP, CLS, that quantify the correlation between slow pages and drops in conversion or revenue.
- Hover over any of the data points on each chart for more details on the CWV status, total sessions impacted, conversion, bounce and exit rates.
Go further with RUM and Contentsquare
Take your RUM analyses further by exploring the impact of Core Web Vitals across other Contentsquare features:
- Journey Analysis: Find CWV results displayed on the journey details for each step. Click on them for a shortcut to analyze the same page in the RUM module.
- Zonings and Heatmaps: If web performance is impacting your users' experience on the selected page, you'll see a banner notifying you with a link to suggestions on improving your Core Web Vitals.
- Page Comparator: Compare the CWVs of different segments in Page Comparator, for example new versus returning users.
- Dashboards and Alerts: Track CWVs at the site or page level, for all users or specific segments. Get alerted to any anomalies you want to prioritize.