Journey analysis allows you to see how visitors progress through your site, page by page, from entry to exit. Find existing, well-trafficked paths that visitors use to reach your website's navigational goals or surface the top anomalies blocking visitor paths.
Through different journeys visualizations, you can retrace your visitors' first seven (7) navigational steps from:
- your landing pages (default)
- any other page (customize)
- a particular page your visitors are exiting from using the Reverse journey capability
Feature overview
1. All Journeys from Landing page groups shows your visitors' journeys after they leave your landing pages. See the percentage of visitors of each landing page group on the right. Remember, the data displayed are based on your Analysis context.
2. Journey after a Page group allows you to select any site page from a drop-down menu so you can view visitor journeys from any given point in the navigation (landing or non-landing pages).
3. The Reverse journey allows you to track customer journeys backwards, starting from the exit point (the inner-circle in the visualization).
4. The burger menu expands and shows a list of all your pages. Click on a color to view the associated path for that page, which will be visible by contrast.
5. The Journey selection mode shows you a particular page sequence. Toggle the mode on or press Ctrl and mouse over semi-circles to have paths appear by color contrast.
6. The Compare mode allows you to compare two journeys side by side and analyze differences between dates, segments and devices on a single screen.
7. Journeys details panel expands and shows the journey details of the selected journey steps (journeys after the main landing page groups or a journey after a specific page group).
8. Export functionality that allows you to share your Journey analysis as an image.
Traffic threshold
Data is only displayed when there is a sufficient amount of traffic. A step is displayed only if its page represents 0.7% or more of the overall traffic. If the page has less than 0.7% of the traffic, the journey visualization stops at that step, and the next page is not displayed.
Reminder: 'Page groups' corresponds to a categorized collection of pages on your website (e.g., Product pages), while a 'Page' corresponds only the single URLs contained in your site pages. For example: The specific URL 'https://csu-retail.pre-sales.fr/product-category/gaming' is a page that is part of your Product page group.
Landing page groups visualization
By default, "All journeys from landing page groups" are displayed. Here is an example for a Journey analysis set from a website's landing pages.
1. The inner-circle represents your website’s most common landing pages.
2. The following concentric circles represent the first seven (7) navigational steps.
3. All successive circles' portions represent visitors’ paths: where are visitors on the website after 2, 3 or 7 pages? What percentage of visitors reach those steps?
Each page is represented by a color, so the legend allows you to read which pages are in sequence.
Note: Session sample
Percentages displayed on customer journey correspond to a sample of maximum 20,000 sessions.
Learn more about how to read a user journey.
Export or copy your Journey analysis visualization
Download or copy your Journey analysis visualization as an image so you can present and share with your colleagues, or store internally for reference.
1. Click on the three dots on the top right corner of your screen.
2. Select the details you want to export:
Journey visualization
Analysis context
Page group list, names and colors
Journey details
3. Click on 'Copy to clipboard' or 'Download'. When your export is complete you will get notified with a confirmation message.
About undefined page groups
If you see "undefined page groups" in your visualization it means there are pages missing from the mapping you are using for your analysis.
How do I find out what pages (URLs) are represented by these undefined paths?
Right-click on the gray circle portions with undefined pages and select 'Show / edit pages' from the menu.
Note: Editing permissions
To be able to edit your undefined pages directly from the visualization you will need mapping editing rights.
Next, you will see a list of 'Undefined page groups' or the 'Pages not included' in the original mapping that you are using for this analysis.
How do I add undefined pages to the mapping I've been using?
You can define your undefined pages by:
- Going to the Mapping capability and finding the mapping associated with the journey you are analyzing (hint: look at your Analysis Context to get the name of your mapping before leaving Journey analysis). Use the Contained pages list as your guide to add to your mapping.
Using the 'Show/edit page groups' shortcut to define pages
1. Right-click on a gray circle ('Undefined pages') and select 'Show/edit page groups'.
2. In the panel that opens, you'll find the list of Undefined page groups linked to the Analysis Context settings. To define them, click on the 'Create page group' button.
3. You will be prompted to a page editor where you can use path/host/query/custom variable conditions to add the undefined pages to an 'existing page group' or 'create a new page group'.
4. Click the 'arrow' button next to the summary details to expand the list of undefined page groups. Use this expanded list as a reference when creating your new page.
Learn more about editing a mapping or page creation by using mapping on the fly.