Use headlines to quickly access important data about your site, to gain a comprehensive overview of your site’s performance through global Key Performance Indicators (KPIs).
How to use Headlines
Every Monday new headlines are automatically triggered for you and your team on the project. The trigger follows a detection of a 5% variation in your KPIs by comparing the last 7 days to the previous 7 days (from Monday to Sunday).
Each headline is categorized into following labels:
- Urgent: Variant changes of more than 5% in two KPIs e.g. Bounce rate has increased and conversion rate has decreased.
- To monitor: A variant has moved more than 5% and indicates a need for further investigation.
- Success: A positive variation has been detected!
1. Filter the data based on site or page level (available on Pro and Enterprise plans).
2. Click ‘Learn more’ to view the metric’s changes over the past 2 weeks with the line chart visualization.
3. Discover your next steps with recommendations (available on Pro and Enterprise plans).
Note: If no variation is detected, you will still see your site's global performance metrics.
Tip: Click 'change email settings' to set up which team members should receive a weekly summary email (available on Pro and Enterprise plans).
KPIs used to trigger headlines:
- Average cart: The average cart value is calculated by dividing the total revenue by the number of transactions, giving insight into how much customers typically spend per order.
- Bounce rate: Percentage of user sessions that entered the site and left without visiting a second page.
- Conversion rate: Number of sessions during which users completed an e-commerce transaction.
- Frustration score: The level of frustration experienced by users during their entire session. (available on Growth, Pro and Enterprise plans).
- Largest Contentful Paint (LPC): Average render time for the largest visible content (E.g. Image or text block) across all pages. This metric is part of Core Web Vitals.
- Number of sessions: A session is the period from when a user lands on a page to when they leave or remain inactive for 30 minutes or more.
- Number of sessions with errors: Total number of sessions during which users experienced errors.
- Revenue: Measures the total e-commerce income generated by your site. (available on Pro and Enterprise plans only).
- Session time: Average time users spend on the site, from entry to exit, per session.