Zoning Analysis lets you see how users interact with individual screens in your mobile app. Using screenshots of your app screens, you can measure tap activity, scroll depth, and element exposure to understand how users engage with your content.
Key features of Zoning Analysis
- See where users tap: Identify which elements users interact with most and spot areas where users tap but no action is expected.
- Understand scroll behavior: Find out how far users scroll on a screen and whether key content is being seen.
- Analyze screen performance over time: Compare interaction patterns across date ranges or user segments to track the impact of changes.
- Visualize activity with Heatmaps: Use Tap and Scroll Heatmaps for a color-coded view of interaction patterns across a screen.
What to read next
- Screenshots for Zoning Analysis (Apps): How to capture and manage screenshots in your analysis.
- Set up and analyze a screen with Zoning (Apps): Create a Zoning and start analyzing your app
- Heatmaps for Mobile Apps: Visualize tap and scroll activity using color-coded Heatmaps.
- Troubleshooting Zoning (Apps): Fix common issues with your Zoning setup.