Compare two devices, two segments, or two time periods on your selected pages.
When to use Comparison Mode
1. Get a quick performance overview: Find out which one of your campaign pages has the highest conversion rate in a few clicks.
2. Spot differences in user behavior: Are more new users seeing the page than returning users? Does your acquisition segment have a higher conversion rate than other segments?
3. Compare devices: See how mobile users engage with the page group compared to desktop users.
How to use comparison mode
1. Click the analysis context panel, then enable the Compare toggle.
2. Define the two different analysis contexts you wish to compare, choosing between devices, segments, or time periods.
3. Click the pin icon to pin the page groups to be compared, then click 'Apply'.
The comparison results will show your reference with an A and the comparison with a B.
Each page you're comparing will display three rows:
- The data gap between the reference (A) and the comparison (B): Hover over figures in this row to help understand the figure being displayed.
- Metrics associated with the reference (A).
- Metrics associated with the comparison (B).
You can hover over the data gap cells to help you read the figure displayed: