How to set up your analysis in Page Comparator

This article walks you through the Page Comparator interface and shows you how to navigate, customize, and manage your page performance analysis.

With Page Comparator, you can track how each page contributes to your conversion goals, compare performance across different segments and devices, monitor trends over time, and identify which pages need optimization.

First setup of the Page Comparator

To help you understand how Page Comparator works, here is what you need to keep in mind:

Basic configuration:

• Compare page groups by selecting a mapping, or compare URLs of your site by choosing the 'Pages' tab and selecting them accordingly.
• Choose conversion goals to define your conversion metrics.

Further analysis:

• To refine your analysis, update devices, time period, or segment directly into the Analysis Context. 
• Use Comparison mode. 
• And display metrics using the Metrics columns.

Personalization:

• Use the pin pages or search bar.
• Use the More menu to share and export your analysis with other teammates.

You will find a detailed explanation of each element below.

Understanding the Page Comparator interface

When you open Page Comparator, you'll see a table view of your website's pages with performance metrics displayed in columns. Here's what each element does:

1. Mapping selector: 

Select which mapping you want to analyze pages from. You can either select a 'Page group' from a mapping or analyze a single URL using the 'Pages' option.

2. Pin pages

Click the pin icon on the left side of any page to keep it at the top of your list. This is useful for monitoring your most important pages while scrolling through the full list.

3. Search bar

Type a specific page name into the search bar to find it quickly instead of scrolling through your entire page list.

4. Analysis context

Use the analysis context panel to configure your analysis:

• Device: Filter by desktop, mobile, or tablet.
• Time period: Choose your date range.
• Segment: Apply user segments to focus on specific populations

5. Conversion goals

Select a conversion goal from the Goal module to see how each page contributes to that goal through the "conversion" metric. This helps you understand which pages are driving users toward completion.

6. Comparison mode

Enable Comparison mode to compare pages across different segments, devices, or time periods. Learn more in the Comparison mode in the Page Comparator article.

7. More menu

Click the More menu (three dots •••) to access additional features such as exporting your analysis or sharing it with team members.

8. Metrics columns

The table displays performance metrics in columns. Each metric has a tooltip. Hover over the metric name to see its definition. Metrics are divided into three categories:

• In-site navigation metrics: Related to the page's attractiveness (e.g., visits, entrances).
• In-page navigation metrics: Related to how users interact with the page (e.g., clicks, scrolls).
• Performance metrics: Related to the page's contribution to your selected goal

For detailed information on Page Comparator metrics, visit the Metrics section.

Customizing your Page Comparator view

You can customize which metrics appear in your Page Comparator and change the order in which they're displayed.

To customize your columns:

1. Click ‘Customize columns’ at the top of the table.
2. Check the box next to each metric you want to display.
3. Uncheck the box for any metric you want to remove.
4. To rearrange the order, click and hold the six dots on the right side of a metric name, then drag it to your preferred position.
5. The metric at the top of the list will appear furthest to the left in your Page Comparator table.

Using shortcuts for deeper analysis

Page Comparator integrates with other Contentsquare features, enabling you to move from high-level page comparisons to detailed analysis seamlessly.

To access shortcuts:

1. Right-click on any page name in the list.
2. A shortcut menu will appear with the following options:

• Show pages: See a listing of all individual URLs within a page group.
• View replays: Open Session Replay to watch sessions from users who viewed that page (matches your current analysis context).
• View zoning: Open a Zoning Analysis for the selected page or page group.
• View journeys: Open Journey Analysis with the selected page at the center of the sunburst visualization.
• Quantify: See Impact Quantification data related to the page.
• Create segment: Create a new user segment for visitors who viewed this page.
• Create goal: Create a new conversion goal based on this page.
• Create alert: Create a new alert based on this page (for Pro & Enterprise plans only).
• Add to Dashboard: Add a widget for this page to a Dashboard.

For more details on shortcuts, see Shortcuts in Page Comparator

Exporting your analysis

Page Comparator lets you export your analyses as .CSV file and share them with your team more efficiently. 

To export your analysis:

1. Click the More menu (three dots) at the top right of the interface.
2. Select ‘Export .csv’ in the menu. Your file will automatically be downloaded and ready to be shared or presented!

What to read next

• How to analyze Page Comparator data
• Comparison mode in Page Comparator