Journey Analysis allows you to view your users' navigational paths. In this article, learn how to understand and further analyze different journeys and their steps.
How to display a journey
1. Set your analysis context by choosing a mapping, device, period, and segment.
2. By default, the journey visualization will then display all paths in static mode.
Bounces vs Exits
Bounces and exists are two common steps seen in user journeys, and are represented by black circles.
Bounces
Visitors who leave your site after seeing only one page. These black portions of circles are displayed after a landing page (on the second step).
Exits
Visitors who have seen at least two pages during their journey. These black portions are situated on the third step and after on the visitors' path.
Focus on a page group
Each page group in the Journey analysis visualization is associated with a color. To help you focus on a particular page group, you can use the star icon to highlight it.
1. Open the list of page groups.
2. Click on the star icon next to a page group to highlight the page groups associated with it.
- Note that the 'Journey selection' toggle needs to be off in order to see the highlighted page group.
Tip: highlight multiple page groups
You can click on several colors to highlight multiple page groups at the same time. Remember, pages are assigned different colors according to the mapping you've selected.
Reminder: Page groups
A "page group" contains a defined selection of your site’s pages that typically follow the same template (or are commonly categorized together), such as Product or Category pages. Using Mappings, you group similar pages together to access aggregated data across the same page template.
A single "page" encapsulates only the single URLs contained in your site pages.
For example: The specific URL 'https://csu-retail.pre-sales.fr/product-category/gaming' is usually page that would be considered part of a 'Product' page group.
Journey selection mode
Toggle the Journey selection on or press Ctrl to follow pages succession step by step. The percentage displayed on every step (page group) corresponds to the share of visitors who saw every step of the path that you are hovering over.
If you click on a page group (half circle), you select the corresponding page group and visualize the steps visitors took after having seen the page group you just clicked on.
View Journeys after a Page group
The Journeys after a Page group visualization allows you to visualize journeys after the page group you have selected. The selected page group will be displayed on the inner circle and can be seen either as a landing page or during navigation.
The percentage of visitors having reached the selected page group at least once equals 100%. You can then visualize all steps visitors took after having reached this page group.
In the example below, from all visitors who saw the product page, 25.49% reached a category page right after.
Understand the impact of journey exits on future sessions
Better understand what percentage of users return after exiting your site from a Journey, and what percentage go on to make a transaction in their future session.
Simply hover over the dark green step on a Journey to view the metrics.