Convert

Convert is a privacy-focused A/B testing platform that provides flicker-free experimentation with built-in GDPR compliance. It offers both client-side and full-stack testing capabilities with advanced statistical engines, helping teams run reliable experiments while maintaining user experience quality and regulatory compliance.

Before you begin

This integration will allow you to analyse AB Test campaigns directly in Experience Analytics and easily discover and explore customer behavior across all digital channels and devices in order to build and test ever-better customer experiences. 

For instance, you can segment all sessions that experienced an AB test variation from the Analysis Context in Contentsquare and see corresponding metrics in Zone-based Heatmaps and Session Replay modules in order to deeply understand UX behaviors and the corresponding performance.

Finally, you can target surveys based on AB Tasty experiments.

We collect the following data:

Implementation

Implementation Steps

Please go to the section How to request an integration to see the instructions to enable this integration. You can then return here once completed.

If you have already completed the step above then continue below.

Verifying it works

You can use the Chrome extension to check that the results are sent to Contentsquare.

How to target Surveys based on Convert experiments

Convert experiments are passed to us as Events that can be used to target Surveys. This means if you'd like to run a survey or collect a list of user testers on a specific variation that you're testing, you can use Events:

1. Create a survey.
2. In the targeting section, select 'Specific pages' and choose 'Event' from the dropdown menu.
3. Enter an event name in the Event field for a Convert variation.

You can enter any string that describes the variation you're testing.
Your string follows the format CV_experiment-variation, where you need to replace experiment and variation with your actual experiment and variation names.

For example: CV_My-Experiment-Test-Variation-A experiment and variation can be either labels or IDs, depending on whether you have data anonymization enabled.