Events and Properties

What is an event

An event is an interaction that a user has with your website or app. For example (Click Sign up, View Product Page, Complete checkout, and more).

You can create, manage and sync events with Data Connect to get richer data to help you with key business analysis.

With Data Connect you can create and sync the following events:

• Click events - A click on an element
• Pageview events - A pageview
• Change on - A change in an input, textarea, or select element
• Submit on - A form submission
• Start session - When a session is started
   

Best practices for Naming conventions 

Planning a consistent naming convention, for events, ensures effective data management. Recommended best practices include:

• Use a standard naming pattern for labeling events, such as The Location - Action - Object pattern (E.g. Homepage - Click - Sign Up button)
   
• Choose a standard tense (either past or present) for your event names.
  • If you use the present tense, you'll want to name your event 'Start Checkout'
  • If you use the past sense, you’ll want name your event 'Started Checkout'
• Be consistent with spacing and punctuation. You may write definition names as ‘Click - Signup’ or ‘Click Signup’, don’t use these interchangeably.
   
• When creating temporary definitions for tests (such as an A/B test) be as specific as possible in the name to avoid having that definition mixed up with others, such as: View Homepage B January 2020 Test
   
• When doing something like a site redesign, where you may want to compare old and new definitions to measure the success of the redesign, we recommend incorporating that into the naming convention (ex. ‘definition label - Old', ‘definition label - New')
   

Properties

Properties are bits of metadata that are captured during user interactions with your app. For example: Path of the 'View Homepage'.

When creating events in Data Connect, use the optional 'properties' filter (autocaptured properties) to refine event targeting.

You can currently filter based on autocaptured web session or web event properties.

Web Session Properties

A web session property refers to a key-value pair associated with a user session on a website.

Web Event Properties

A web event property refers to metadata associated with a web event. These properties are typically represented as key-value pairs and provide additional context or information about the event.