Our Web Performance capability allows you to monitor your website’s performance, so you can proactively find and resolve performance issues fast, minimize impact to your business outcomes and optimize the user’s experience.
What is website performance and why is it important?
Web performance helps you understand how quickly and smoothly a website or application loads and responds to user interactions. Your website’s performance has a direct impact on your users’ experience and, as a result, your business goals. For example, slow loading web pages can cause user frustration and abandonment, in turn impacting metrics such as conversion and revenue.
Key features of our Web Performance capability
There are two core features of Contentsquare's Web Performance capability that work hand-in-hand to analyze your site’s performance issues and opportunities:
- Real User Monitoring (RUM): Monitor Core Web Vitals (CWV) to see exactly how your users’ experience is impacting your business metrics.
- Synthetic Monitoring: Create and monitor automated tests that simulate real user journeys on your site, so you can stay on top of any performance issues before they impact your actual users and business.
Why use Real User Monitoring (RUM) and Synthetic Monitoring together
Leveraging RUM and Synthetic monitoring together helps you gain a more comprehensive and precise monitoring.
RUM allows you to see the direct correlation between your Core Web Vitals and business outcomes, caused by performance issues or improvements. Whereas, Synthetic Monitoring is a fully configurable and stable-over-time environment, that allows for proactive monitoring and establishing a baseline.
Example of a synthetic analysis leading to a RUM analysis
- Synthetic: I see a drop in my Cart page’s Largest Contentful Paint (LCP) in my synthetic report and I want to understand how heavily it impacts my site’s sessions and metrics.
- RUM: I use RUM to analyze my Cart page and see how LCP is impacting the page traffic, conversions, bounce and exit rates. I then check LCP in Page Comparator and compare different segments to spot potential important differences.
Example of a RUM analysis leading to a Synthetic analysis
- RUM: The percentage of sessions with a “good” Interaction to Next Paint (INP) on my product page has dropped significantly and it’s affecting my conversion rate. I want to understand and isolate the context of this drop to fix it (e.g. what script or service might cause this?)
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Synthetic: I’ll trigger a Synthetic Monitoring to:
- Better understand the issue using the waterfall and dependency map.
- Monitor the occurrence over time and verify that the fix resolves the issue and does not return.