Sessions with Errors
The number of sessions that have encountered an error.
Error after tap
See errors linked to taps to help you better correlate the error to user frustration.
Use the ‘Error after tap' column to see the number of sessions with errors that occurred after taps and the percentage compared to the sessions with errors.
A session with an error after tap occurs when a user taps at least two times on an element withing a screenview, and each tap is follosed by an error within 2 seconds.
You can sort errors that are linked to taps to prioritize errors impacting your business and improve your user's experience.
The sorting by 'errors after tap metrics' intelligently combine two sub-metrics—error frequency and tap correlation—to surface the errors with the greatest overall impact on user interactions:
- Sessions with Error After Tap (volume of affected sessions)
- Error After Tap Rate (percentage of sessions with error occurring after a tap)
Lost Conversion
Lost conversion is the number of conversions lost as a result of the difference in conversion rate (reference goal) between those who have encountered the error and those that didn’t.
Impact on Goal
The difference in conversion rate between those sessions that have encountered the error and those that didn’t.
Missed Opportunity
Missed opportunity takes into account the Median Cart of the sessions without the identified error, and displays the potential loss that might be caused by that error.
It represents the revenue lost as a result of the difference in conversion rate (e-commerce) of those who have encountered the error and of those that didn’t.
The Missed opportunity metric is only applied to e-commerce accounts and can only be applied to an e-commerce goal.
Statistical Significance
Hover over the symbol displayed in the Missed Opportunity and Lost Conversion to see whether the value is statistically significant or not statistically significant.
"Not significant" means that the segments and/or the conversion rate difference are so small that we cannot confidently say the lack of conversion is correlated to the error.