What is Zoning Analysis?
Zoning Analysis helps you understand exactly how visitors interact with different areas of your web pages. It uses your page's div structure to automatically identify and map all interactive and static elements (zones) on the page: banners, buttons, images, menus, forms, and more.
For each zone, Contentsquare calculates a rich set of UX metrics, such as click rate, exposure rate, scroll reach, and revenue attribution, so you can quickly assess what's working and what's not.
What you can do with Zoning Analysis
Zoning Analysis helps you make data-driven decisions about your website. With Zoning Analysis, you can:
- Identify high and low-performing content: See which zones get the most attention and which are being overlooked, so you can prioritize what to optimize.
- Understand scroll behavior: Track how far visitors scroll and where they lose interest, helping you position important content in the right place.
- Improve conversions: Spot issues with forms, calls-to-action, and key elements that impact your conversion rates.
- Validate design changes: Compare page versions to see the real impact of your updates on user engagement.
- Use Zoning Summaries: to quickly interpret your analysis with insights and recommended actioned powered by Sense Chat (Contentsquare's AI assistant).
Key features of Zoning Analysis
Zoning Analysis
Zoning Analysis automatically divides your pages into zones with no setup required. You can view engagement metrics like click rates, exposure rates, and attractiveness scores for each zone.
Heatmaps
Heatmaps provide visual overlays that show exactly where users click and how far they scroll on your pages. Heatmaps work alongside zone-level data to give you both detailed metrics and at-a-glance visual insights.
AI powered Insights
- Generate instant insights and recommendations through Sense Chat with Zoning Summaries.
Additional Analysis capabilities
- Track how pages look over time and compare different versions with the Screenshots library.
- Detailed insights into form field performance and abandonment point with Form Analysis.
What to read next
- Set up and analyze a page with Zoning
- Analyze a page with Heatmaps in Zoning
- How to use Zoning Summaries
- For video tutorials and expert tips, see the Zoning Analysis course on Contentsquare University