Understand user segments and user's activity

The Users view gives you actionable insights into your user base with comprehensive analytics. Quickly identify and count active users or purchasers, understand geographic and device distributions, and determine which users matter most even before diving into their sessions.

Get started

You can access the Users view by selecting 'Users' from the main menu.

Define your own analysis

Filter Users list by setting your analysis context and applying any starter segments

With starter segments, you can quickly find relevant data and explore your users' behavior.
Find the starter segments at the top of the page. Clicking on a segment will apply the condition to the data table.

The available segments are:

• All Users: Users who have had at least one session
• Repeat Users: Users who have had more than one session
• Purchasers: Users who have completed an e-commerce transaction
• Identity: Users with a defined unique identifier

Click on a user row to open the side panel and view user properties.

Note: The analysis context filters users with at least one session matching the conditions set.

Ask Sense

New to the Users view or want some help getting started? Leverage Sense Chat, Contentsquare's AI, to ask questions about your user segments or behaviors and get instant insights. 

Here are some example questions:

• "How many returning users do I have this week?"
• "Show me a list of users who have had more than five sessions."
• "Find the users who have completed a purchase in the last month."
• "I'd like to see users who have an identity so I can investigate their journey."

How to understand user segments 

Identify the user segments and behaviors that present opportunities for business growth in ‘Users’ with the Activity and Conversion overview.

1. Begin your analysis by selecting the desired user group within the Analysis Context.

2. Use the ‘Activity’ tab to:

• See a visual trend of user engagement on your site over a given period

• View a breakdown of device usage (based on the user’s latest session). This helps you to understand user behavior and optimize for their preferred devices.

  

Use the ‘Conversion’ tab (e-commerce projects only) to:

• Analyze customer journey length to understand the number of sessions required for users first conversion.
• Identify new converters and observe growth by analyzing percentage changes compared to previous periods.

The User list view

The User list view displays key user information:

Identity: By default, the hashed CS User ID is displayed; this is a unique 15-digit identifier.
You can configure the unique identifier with a universally unique identifier (UUID) such as your CRM user id or hashed email.

First seen: Date and time of the user's first session

Last seen: Date and time of the user's most recent session

Country: Last country where the user completed a session

Device: User's most recent session device

Browser: Last type of browser used by the user

Browser version: Last browser version used by the user

Platform: The Operating system (OS) used during the user’s last session

Platform version: The Operating system (OS) used during the user’s last session

Number of sessions: Total number of sessions

Select which information to display using the Customize columns option.

Analyze complete user journeys with Identify

Set up the identify API to leverage the Identify feature so you can:

• Analyze the complete path of users across your website. Match users to their previous sessions even if they have visited your site on different devices or browsers, or if they clear cookies.
   
• Discover actionable insights and segment on user groups you want to analyze. For example, you can filter out internal users for better data clarity.
   
• Export the data into your other tools (such as CRM or marketing software) for further action. For example, targeted email campaigns.
   
• Troubleshoot issues reported by users.

1. See how to implement the identify API to attach your own unique identifier to a user.

2. After implementing the identify API you will see the 'Identify' filter option and you can filter by:

• is any
• is defined
• is not defined
• equals
• does not equal
• contains (filters based on user identifies containing the string defined in the text box)
• does not contain

3. Click 'Apply' to view the filtered list.

Understand the context behind user actions

Understand user behavior by directly viewing session replays. Click on the replay icon in the ‘number of sessions’ column.

Decide which replays to watch, by using Generative AI to give you a summarized breakdown of what happened during a replay.

Click ‘Summarize with AI’ to view the individual session replay summary.

Click 'Summarize replays' to see the group replays.

Note: Group replay summaries is only available if you have implemented the identify API.

Learn more about How to use Session Replay summaries.