This article applies to Contentsquare customers on our Pro and Enterprise plans who have the User Lifecycle extension.
Introduction
Managing your Properties gives you full control over how you define and organize the data points used in Acquisition analysis.
With Properties, you can:
- Customize your data structure: Create properties that match exactly how your business operates, for example, regional marketing channels.
- Maintain control over your analytics taxonomy: Add new properties as your business evolves, edit existing ones when strategies change, and remove outdated properties to keep your workspace clean and relevant.
- Analyze acquisition from multiple angles: Break down your acquisition data by different property types—event-based, user-based —to understand which channels drive the most valuable outcomes.
Types of Properties
In Properties, you can currently manage Event or User properties.
Event properties
Metadata about the actions users are taking, such as what browser they used.
User properties
Metadata we know about a user, such as where were they the first time they visited your homepage, or what city were they in during their most recent session. Other than “initial” properties, these can change.
What to read next
How to manage properties - Step by step instructions for creating, editing, duplicating and deleting properties.