How to refine your analysis with the analysis context

The analysis context allows you to refine and narrow down the scope of your analysis, by focusing on a specific device, time period or segment.

Accessing the analysis context

The analysis context is available across each capability. Simply navigate to one of the capabilities from the main menu (such as Session Replay) and you'll find the analysis context buttons at the top (per the screenshot below).

Note that the analysis context settings apply to your user account only, meaning only you will see what you have set.

Setting your analysis context

To define your analysis: choose a device, time period, and segment.

1. Device: select a desktop, mobile, tablet, or all devices at once.
2. Time period: choose between a predefined selection (e.g. “last month”) or select a time period using the calendar. You can also select to segment your data by hours and minutes and look at the data during a specific time of a day. Note: By default, you can access three months of data within Contentsquare.
3. Segments: choose a segment from the drop-down list. You can also create a new segment by applying different conditions. 

Note! If the segment you are selecting is no longer valid (e.g., it is based on a deleted zone, the segment has been deleted etc.), an error message will be displayed. You can modify the segment by clicking on 'Edit segment' directly in the Analysis context.

Comparison mode

You'll find the Comparison mode in the bottom right corner of the Analysis context menu. 

The Analysis context’s comparison mode allows you to compare data on a single screen. This mode is also available in Page comparator, Zoning analysis, Impact quantification and Dashboards.

Compare two devices, time periods, or segments. Compare the chosen metrics and identify existing data gaps.

1. Open the Analysis context.
2. Choose the device, time period or segment you want to analyze, then toggle the Comparison mode button on.
3. Choose the second device, period or segment you want to compare. You can also do a multidimensional comparison (e.g., Desktop and New users against Mobile and Returning users).
4. Click Apply.

Once your analysis context is set and applied, you'll see a new graph where you can monitor metrics for the two analysis contexts you have chosen to compare.

When you are finished comparing, click on analysis context again and toggle the Comparison mode off. 

Creating a new segment in the analysis context 

Create a new segment using the analysis context and apply it to your analysis.

Choose between different types of conditions:

• Segments (new/returning visitors, bouncers/non-bouncers, etc.)
• Goals (viewed PDP, clicked cart, etc.)
• Session attributes (browser, visit duration, number of visits, etc.)
• User actions (exit page, landing page, hesitation time on a zone, etc.)
• Product Analytics (beta) (returned later in a session, returned in a later session and transacted, etc.)

When you’re done, click ‘Save as new Segment’

Read more on segment conditions and how to create segments.

To learn more about advanced segmentation and follow a step-by-step guide on combining conditions, go to the article sequential segments.  

Using the page builder for creating segments based on user actions

The Page Selector is a page creation menu where you can select the page you want to analyze.

You can use the Page Selector to create segments at the page group or page level, for every segmentation dimension that requires a page input. These include all user-based actions that help you group users who viewed, hovered, bounced, exited, landed, clicked, hesitated, and more on specific pages and zones. 

Find the full list of available user actions here

Ex: "Viewed page" Users have viewed "Home" page "2" times

To access the page selector, open the Analysis context, select the segment condition you want to apply and select the option that segments the users that have/have not viewed/landed on/exited (and all user-based actions mentioned above) at the specific page.

After you click on the Select a page drop down, the page builder menu will open.

The Page Selector offers two ways of selecting a page:

• Page group on the fly
• All page groups

Page group on the fly

With ‘Page group on the fly’ you can analyze a single page (URL) or multiple pages and add different conditions. A single-page analysis is useful, for example, to analyze a new promotional landing page. 

You can create new page groups by applying conditions on the fly.

You can use either Path/ Host/ Query/ Custom variable conditions. These conditions can be set as either positive or negative, allowing you to include or exclude specific criteria based on your needs. Some examples are:

• Contains
• Does not contain
• Matches exactly
• Does not match exactly

Learn more about matching conditions.

Key metrics are displayed, including number of views from the last 3 days and URLs in the page group group. Hover over the metrics to view the URL breakdown.

All page groups

You can filter the Page Group searches based on specific Mappings, making it easier to find relevant data. The available filtering options include:

• Favorite Mappings – Quickly access frequently used mappings.
• Own Mappings – View only the mappings you have created.
• Reference Mapping – Filter by predefined reference mappings.
• Specific Mappings – Search for a particular mapping as needed.

Key metrics are displayed, including number of views from the last 3 days and URLs in the page group group. Hover over the metrics to view the URL breakdown.

Click on 'See more' to see the page group details (pages, conditions and linked objects).