Custom Variables

What are custom variables

Custom variables (CVARs) are key-value pairs pulled from your website's data layer, that provide context about your website pages, users, or sessions.

Think of custom variables as labels that help you understand:

• What type of page a user is viewing (e.g., homepage, product page, checkout)
• User characteristics (e.g., logged in status, membership level, geographic region)
• Product or content details (e.g., category, brand, product ID, price range)
• Session context (e.g., items in cart, search terms, selected filters)

Where can you use custom variables in Contentsquare

Mappings

Group similar pages together based on custom variable values rather than URLs. This is especially powerful for dynamic websites, single-page applications (SPAs), or sites where URLs don't clearly indicate page type

Learn more about how to use CVARs to create a mapping

Segments

Create targeted user segments to analyze specific populations based on their behavior or characteristics.

Examples include: Page type, customer status, stock status

Learn more about how to define your segments using CVARs

Session Replay

Filter and find specific session replays based on custom variable criteria. View CVAR data directly in the replay player under the metadata bar.
 

How to setup custom variables 

You have three main options for implementing custom variables on Web projects