Moving from Hotjar to Contentsquare means getting used to some new names and a few new concepts. This guide highlights the key changes and helps you get oriented quickly.
Key terminology
Many tools you know from Hotjar are also available in Contentsquare, although they may have a different name or work slightly differently. Some terms below are close equivalents, while others describe a broader or more advanced capability.
| In Hotjar | In Contentsquare | What it means |
| Recordings | Replays/Session Replay | Watch individual user sessions and understand how people interact with your site. |
| Heatmaps | Heatmaps | Includes new Attention Maps layer. |
| Engage | User Research | For moderated user interviews. |
| Organizations | Accounts | The top-level Contentsquare space that contains your projects, users, and settings. |
| Sites | Projects | Each website you track is a "project". |
| Data suppression | Data masking | Privacy settings that control which information is hidden from collection or display. |
| Segments | Segments | Both help you focus on specific user groups or sessions. The way they are created and used is different in Contentsquare. |
| Filters | Analysis context | Defines the data included in an analysis, such as the date range, device, page group, or user segment. |
| Trends | Impact | Helps you understand the business impact of user behaviour, such as its effect on conversion. |
| Traffic coverage widget | Session allowance/session limit | Shows how much session capacity is available in your Contentsquare plan.. |
New concepts in Contentsquare
Some Contentsquare features may be new to you because they did not have a direct equivalent in Hotjar. Here is a quick overview of the main concepts you may encounter.
Sense AI
An AI assistant built into Contentsquare. You can ask it questions about your data in plain language and get answers based on your own site data. Available throughout the platform.
Learn more about Sense Chat.
Mappings
Mappings help you organise your website’s pages into groups and categories, so you can analyse different parts of your site consistently in Contentsquare.
Learn more about Mappings
Attention Maps
A layer within Heatmaps that shows where users truly focused on a page, based on scroll and engagement data. More precise than a move heatmap.
Learn more about Heatmaps
Zoning Analysis
A way of viewing heatmap data broken down by individual page zones or elements, rather than as a full-page overlay. Useful for comparing engagement across specific content blocks.
Learn more about Zonings
Journey Analysis
Shows the actual paths users take across your site, page by page. Helps you understand what users do before, during, and after a key action — not just where they drop off.
Learn more about Journey Analysis
Error Monitoring
Automatically detects JavaScript errors on your site and shows how many users were affected. You can jump directly to a session replay where the error occurred to understand the impact.
Performance Monitoring
Shows how page load times affect user behavior and conversion rates. Helps you connect technical performance to business outcomes.
Learn more about Performance monitoring
Account and access terms
Project
In Contentsquare, each website you track is called a project. This is equivalent to a "site" in Hotjar.
Account
Your top-level Contentsquare account, which contains all your projects and users.
Account Admin
The user role with full access to account settings, billing, and user management. Only admins can make changes to account-level settings.
Learn more about access level permissions.