How to use Sense Chat

Sense Chat is an AI powered assistant within Contentsquare that helps you explore your data more easily and discover insights faster. Use Sense Chat to ask analytics questions about your data and it will respond after performing an analysis for you.

Common use cases

Using Sense Chat you can:

• Ask about the user’s journey through your website or app
• Ask about the performance of a page or campaign’s impact
• Ask how to use Contentsquare and get resources from the Help Centre
• Ask follow-up questions to refine your analysis
• Ask Sense Chat to explain its reasoning and assumptions
   

How Sense Chat works

Sense Chat processes natural language input (for example, an analysis question you ask) and uses the most relevant supported capability within Contentsquare to perform an analysis, responding with visual guidance and explanations.

The supported capabilities used to analyze your data are:

• Session Replay
• Funnels
• Impact Quantification
• Heatmaps
• Journey Analysis (Growth, Pro or Enterprise plans)
• Page Comparator (Growth, Pro or Enterprise plans)
• Zoning Analysis (Growth Pro or Enterprise plans)
• Error Analysis (requires Experience Monitoring)
• Acquisition Analysis (requires User Lifecycle extension)
• Users (requires User Lifecycle extension)

When prompted with a question, Sense Chat will:

• Open and launch an analysis on another Contentsquare capability
• Use the most commonly used mapping on your project, unless you select a different one (available on Journey Analysis or Page Comparator)
• Adapt the analysis context (such as device, timeframe and segment)
• Apply the appropriate filter/s
• Display the results of the analysis
• Give you a written summary of the results
• Respond to your follow-up questions

How to use Sense Chat

1. Go to the Sense Chat chat bar on a supported capability, or click the global ‘Sense Chat’ button (top right corner).
2. Click into the input field to view and select one of suggested prompts, or type your own. 

Note, the suggested prompts are tailored to the capability you interact with Sense on. For example, if you interact with Sense on Journey Analysis, the suggestions will be related to that capability.

3. Click ‘Ask’.

Ask a new question anytime. Sense Chat will switch to any other capability (relevant to your question) to perform a new analysis.

Give your feedback

You can rate the responses by using the ‘Thumbs up’ or ‘Thumbs down’ buttons to help us improve the feature.

Example questions and prompts

• "Where are my users landing on my website?"
• "When users land on a product description page, do they exit the site after landing?"
• "Show me a funnel of people going from the blog pages to the checkout pages."
• "Compare the conversion rate of Paid Search versus Paid Social."
• "Where do people click when they are on the home page."

Still not sure what to ask?

Navigate to any of the supported capabilities and simply ask "What questions should I ask in [capability]?" e.g. "What questions should I ask in Page Comparator?" and Sense Chat with respond with a list of suggestions.

Guidelines for optimal responses

• Be specific about what you want to analyze
  • Example: "Show me the journey analysis for users starting from the Home page" is better than "Show me user journeys"
• Mention a specific page URL, precise page groups, time periods goals, metrics or segments if relevant
  • Example: "Compare conversion rates between the PDP and Cart pages for the last month"
• Include comparison parameters if needed
  • Example: "Compare desktop vs mobile performance on the checkout pages"
• Ask about specific user behaviors
  • Example: "Where do users go after visiting the Cart page?"
• Ask one question at a time
  • Like most LLMs, Sense will have difficulties answering several questions in one prompt as it can only do one action at a time
• Get more specific responses by asking follow-up questions.

Managing Sense Chat access

Sense Chat, along with other applicable Sense features, only becomes available once the Contentsquare AI Service Schedule has been accepted and if the feature has not been disabled in the Console.

Accepting the AI Service Schedule and enabling/disabling this feature can only be done by a Console Admin user. Learn more about this in our Introduction to Sense article.

FAQs

Is it possible to access all my previous chats?

It’s not currently possible to access all previous chats. Only when closing a single chat (using the 'x' icon) within the same session, can you reopen it using the global Sense icon (top right). Otherwise, if you delete your chat (using the trash icon) or close your browser tab, your conversation will be lost.

Where can I learn more about the Privacy, Security and compliance of Contentsquare’s AI features?

You can find more FAQs on our Overview of Sense article, or visit our Trust Portal for further details.

Does Sense Chat support multiple languages?

Yes, Sense Chat responds in the language set within your user profile.