How to use Sense Analyst

Sense Analyst is a Sense capability that uses generative AI to perform an in-depth analysis for you, using natural language prompts. Simply tell the analyst what you need and it'll analyze your data across multiple Contentsquare features, providing you with real-time findings and recommendations. This helps you quickly get to the root cause of user behavior issues, so you can prioritize the right fixes, improve conversion, and reduce friction, on demand.

How to access Sense Analyst 

1. From the main menu click ‘Sense Analyst’. 

In Sense Analyst, you can explore the curated insights cards or create and ask questions!

Investigate an insight 

Explore curated AI-generated insights about your site. Insights are generated weekly (by default), covering the previous week or day based on your schedule, helping you know where to focus.

When you open Sense Analyst, you will see the curated insights.

1. Review the insight cards and click on any card that interests you.

   

2. Sense Analyst will open the conversation where the insight was generated.
    
3. Review the analysis results Sense generates.

4. Continue with follow-up questions to refine your analysis. E.g. "Can you segment this by device type?".

   
    

You can manage your curated insight cards to keep your view focused on what matters most, hiding irrelevant insights and saving the ones you want to track. Hover over a card and click '...' to open the options.

You can:

• Dismiss a card to hide it. An undo option appears immediately after dismissal. You can optionally provide a reason for dismissing the card.
• Watch a card to save it to your ‘Watching’ section. Watched cards remain visible even when your insights are next updated. When the underlying data lapses past its refresh cycle, a watched card is shown in a grey stale state. 

Both actions are per user and per project. Dismissed and watched states are not shared with other users.

Configure your curated insights

By default, only admins can configure the schedule of the curated insights.

1. Click 'Edit schedule' (the calendar icon).

   

2. Choose a schedule: Weekly or Daily. Weekly insights are generated on Sunday, covering the previous Sunday to Saturday.

   

3. Click 'Save'.
    
4. The schedule you set applies to the entire project. You can find the next update date beside the schedule icon.
    

Get the most from Sense Analyst

Sense Analyst works best when you provide context and specificity. Use these four components to craft questions that deliver strategic, actionable answers

1. Set the context

Start by telling Sense Analyst who you are and what you are trying to achieve. Share your role, the key metrics you care about, and your business goals.

Example: I am an eCommerce Manager. My key metric is add-to-cart rate and my goal is to reduce checkout abandonment.

2. Ask a specific question

Frame your question with relevant, specific details, such as the page, segment, device, and timeframe. If you have hypothesis, include it.

Example: Why are mobile users abandoning the checkout page more than desktop users over the past 30 days? I suspect it might be related to payment options.

3. Guide the investigation

Tell Sense Analyst how to explore the analysis or issue. Comparisons are particularly useful for uncovering root causes.

Example: Compare mobile and desktop users on the checkout page. Also compare users who completed checkout vs. those who abandoned.

4. Specify how you want results delivered

When instructing your Sense Analyst, clearly specify your desired output structure. 

For example: Would a summary, an action table, or a prioritized list be the most useful format for the answer?

Create and ask questions

1. Enter your question or select a prompt.
    
2. Hit enter on your keyboard.

3. Sense Analyst creates an analysis plan using multiple Contentsquare capabilities.

   

Understand what Sense Analyst shows you

Sense Analyst will automatically run analyses across Journey Analysis, Funnel Analysis, Zoning, Session Replay, and other capabilities. It presents findings with visual charts (funnels, journey maps, heatmaps) and explains what's happening behaviorally, not just what the numbers say.

You'll see:

• Summary of findings: A high-level answer to your question
• Visual evidence: Charts and data supporting the findings
• Behavioral insights: Explanations of what users are doing and why

• Recommended next steps: Actions prioritized by potential impact

  
   Example of recommended next steps from an analysis

Ask follow up questions to go deeper

The first answer is your starting point, not your conclusion. Iterate to uncover root causes and validate findings:

After the initial answer, you can ask questions. For example: How did you arrive at this conclusion? 

If the generated prompt is too long or complex, ask Sense Analyst to shorten it.

Compare your data to industry benchmarks

You can ask Sense Analyst to compare your metrics to industry averages. This helps you understand if your performance is better or worse than that of similar companies.

Examples questions you can try are:

• "How does our bounce rate compare to the retail industry?"
• "What's the average conversion rate for our industry?"
• "Is our mobile page speed good compared to other financial services companies?"

Sense Analyst will automatically match your project to the right industry based on your project settings.

All benchmarks come from the Contentsquare 2026 Annual Benchmark Report, based on 6,500+ websites and Q4 2025 data.

Save prompts for re use

Saving prompts saves you time and ensures your team is consistently analyzing what matters most.

Once you have refined a question that delivers valuable insights, save it so you can reuse it.

Sense Analyst saves prompts in two different ways depending on how you create them:

Personal prompts

• Automatically created when you click ‘Schedule a prompt’ during a conversation.
• Best for: Your own investigation and experiments

Template prompts

• Shared across your entire project (anyone in your team can use them).
• Created when you build a prompt from scratch in the templates tab (not from an active conversation).
• Best for: Standardized analyzes everyone should use.

How to save a prompt from an active conversation

1. Click the ‘down’ arrow if you are at the top of the summary.

   

2. Click ‘Schedule prompt’.

   

3. Update the prompt name if needed.
4. Check the prompt instructions and make any changes if needed.

5. Click 'Save'.

   

How to save a prompt from the templates tab

1. Click 'Browse prompts'.

   

2. Click 'Templates'.

   

3. Click the '+icon'.

   

4. Name your prompt.
5. Add the prompt instructions.
6. Click 'Save'.

Schedule an analysis

1. Open a saved template or create a new prompt.

2. Click ‘Schedule prompt’.

   

3. Toggle on ‘Email schedule’.

   

4. Choose frequency (daily, weekly, or monthly).

   

5. Add the email addresses of team members to receive the email.

6. Click ‘Save’.

   

Share a conversation

You can share your Sense Analyst conversation with a team member by copying its URL. Any user with access to the same project can open the link, read the full conversation, and continue their own analysis from where you left off.

1. Open the Sense Analyst conversation you want to share.

2. Click the ‘copy link’ button. The current page URL is automatically copied to your clipboard.

   

3. A confirmation message appears: ‘Link copied’.
4. Paste the link wherever you want to share it; for example, in a Slack message or email.

Shared links are accessible to all project users. Shared links will stop working if the conversation is deleted. 
 

FAQs

Does Sense Analyst process any personal data?

Contentsquare AI features are not intended to process personal data. You should, however, ensure that you do not include personal data as part of any inputs submitted and should ensure that screenshots used to create zoning analysis do not contain personal data by using our masking capabilities.

Which AI models is Contentsquare using?

Please refer to our AI Model List for information on the models used for each generative AI feature in the Contentsquare platform, as well as Contentsquare’s Sub-processors List for more information about what data is processed by Contentsquare AI feature.

Where can I learn more about privacy, security and compliance?

Please visit our Trust Portal for further details.

What happens to my conversation history if my trial ends?

If you purchase Sense Analyst after a trial ends, all conversation history and saved prompts from the trial period remain accessible. If you don't purchase, access is paused but data is preserved in case you subscribe later.