Welcome to the documentation hub for the Contentsquare Growth plan. This guide helps you find relevant content for your plan, organized by product area.
- Installing the Contentsquare tag
- Experience Analytics Web
- Voice of Customer
- Integrations available on the Growth plan
- Setting up your account, billing, and data privacy
Installing the Contentsquare tag
To start capturing data, you first need to install the Contentsquare tag on your website. You can install the tag by following our How do I install the Contentsquare tag article.
After installing the tag, you can verify the tag installation is working and that data is being collected correctly.
Experience Analytics Web
The Growth plan includes several key capabilities within our Experience Analytics Web product. Below is a breakdown of the capabilities available on the Growth plan, along with summaries and links to relevant documentation.
Session Replay
Session Replay allows you to view exactly how users navigate your website by capturing their interactions, including clicks and scrolls. With Session Replay, you can identify usability issues and understand customer behavior in real-time.
Heatmaps
Heatmaps provide a visual representation of user interactions, highlighting user clicks, movement, and scroll actions. Analyzing a heatmap can help pinpoint areas for improvement, recognize user frustrations, and optimize your design across devices.
Zoning
Zoning Analysis helps you understand how users interact with the content on your site's pages through innovative UX metrics.
Funnels
Funnels help you track key steps in user journeys and measure drop-off rates at each stage, allowing you to identify usability issues and optimize conversion paths. With Funnels, you can analyze where users abandon sign-up or checkout flows, compare conversion trends over time, and investigate drop-offs using Session Replay.
Journey Analysis
Journey Analysis helps you to understand the paths your users are taking an optimize journeys to reduce friction.
Introduction to Journey Analysis
Sense
Sense is Contentsquare’s suite of generative AI capabilities designed to help summarize your users’ behavior, highlight key findings, and provide actionable next steps across your digital experience.
Impact Quantification
Impact Quantification helps you quickly see how different user segments are performing by displaying core KPIs and viewing a traffic distribution widget. Filter down to specific segments, see how visits trend over time, and spot potential UX issues.
- Introduction to Impact Quantification
- Key metrics table
- Analyze segment performance with filters
- View sessions over time
- See a traffic distribution breakdown for a specific time period
Segments and Goals
Segments let you quickly apply saved collections of filter conditions across Session Replay, Impact, Funnels, and Dashboards. You can target specific user behaviors or attributes to investigate issues, validate assumptions, and measure performance.
Dashboards
Dashboards offer a summary of your site's key metrics through graphs and charts. They allow you to monitor important metrics through widgets and filters so you can track and investigate user behavior.
Voice of Customer
Our Voice of Customer product allows you to collect direct user feedback through Surveys, User Tests, and Interviews. Below is a breakdown of the capabilities available on the Growth plan, along with summaries and links to relevant documentation.
Surveys
The Survey tool allows you to collect valuable feedback using a variety of question types and survey formats. AI-powered features, such as sentiment analysis, automated tagging, and survey summaries, help streamline data interpretation. You can design targeted surveys to capture insights, measure satisfaction, and optimize user experiences.
- Introduction to Surveys
- How to create a survey
- Types of survey questions
- How to analyze survey results with AI
Integrations available on the Growth plan
The Growth plan includes integrations relevant to both Experience Analytics Web and Voice of Customer capabilities. Key integrations available include AB Tasty, Google Analytics, HubSpot, Jira, Microsoft Teams, Mixpanel, Optimizely, Slack, and many more.
Setting up your account, billing, and data privacy
Account management
- How to invite users to your account
- How to manage tracking, data collection, data masking and IP blocking