This metric shows if tapping on a zone impacts a behavior or conversion goal.
Note: This metric only applies to clickable content and zones.
How it's calculated
Of users that tapped on the zone, the percentage that also completed the selected goal during the same session.
Conversion Rate per Tap = Number of visitors who tapped on the zone and accomplished the behavior ÷ Number of users who tapped on the zone
How to interpret it
Use this metric to understand what type of, and which current, zones help users achieve a certain Conversion goal.
For example, this metric can be used to analyze what content on a product page drives users to reach the cart page.
All users who checked the room availability on this travel site's product page reached the cart page.